Allianz X FC Bayern München
Designing the Allianz logo for FC Bayern 2024/25 season
A dream come true
Summary
A small but cool project indeed. I helped design the Allianz logo for the honourable spot on Bayern Münich home and away jerseys for the 24/25 season (same logo will be re-used for 25/26 season jerseys). Together with Adidas we sent drafts to test prints and make the QR-codes as small as possible on fabric, but still be well scannable.
"By launching this unique QR code campaign, Allianz seeks to engage a younger, digitally savvy audience within FC Bayern’s global fan base, transforming the simple act of wearing a jersey into an engaging, value-driven experience."
