Allianz X FC Bayern München

Designing the Allianz logo for FC Bayern 2024/25 season

A dream come true

Summary

A small but cool project indeed. I helped design the Allianz logo for the honourable spot on Bayern Münich home and away jerseys for the 24/25 season (same logo will be re-used for 25/26 season jerseys). Together with Adidas we sent drafts to test prints and make the QR-codes as small as possible on fabric, but still be well scannable.

Using priority guides highlighted the importance of preparation, clear communication, and focusing on user needs. This approach fostered collaboration and ensured that all team members and stakeholders were.

Using priority guides highlighted the importance of preparation, clear communication, and focusing on user needs. This approach fostered collaboration and ensured that all team members and stakeholders wereoach fostered collaboration and ensured that all team membepriority guides highlighted the importance of preparation, clear communication, and focusing on user needs. This approach fostered collaboration and ensured that all team members

Using priority guides highlighted the importance of preparation, clear communication, and focusing on user needs. This approach fostered collaboration and ensured that all team members and stakeholders were.

Using priority guides highlighted the importance of preparation, clear communication.

Using priority guides highlighted the importance of preparation, clear communication, and focusing on user needs. This approach fostered collaboration and ensured that all team members and stakeholders wereoach fostered collaboration and ensured that all team membepriority guides highlighted the importance of preparation, clear communication, and focusing on user needs. This approach fostered collaboration and ensured that all team members

Using priority guides highlighted the importance of preparation, clear communication, and focusing on user needs. This approach fostered collaboration and ensured that all team members and stakeholders were.

"By launching this unique QR code campaign, Allianz seeks to engage a younger,
digitally savvy audience within FC Bayern’s global fan base, transforming the
simple act of wearing a jersey into an engaging, value-driven experience."
– Roger Hampel, Football Business Journal