For almost two years, Digital fans together with NordDDB have worked on automating thousands of assets that McDonald's Nordics need on a regular basis. My role includes handling Celtra and in a systematic way build templates, toolkits and a design system to make it automated.

Teaming up with the great team at Celtra we have mutually helped all parts involved to get better. True product development on multiple levels.

For McDonald's we have set up guidelines and systemised the way to showcase products, from exact placements to precise animations. All this while A/B testing the creatives that get launched from Celtra.

And the best part, it grows to infinity.

Our setup allow for marketers and non-designers to use our toolkit and exchange the copy and/or product-image and click to get it to all formats necessary. Structured deliveries, correct outputs.