Creative automation for all of McDonalds Nordics
Full automation for full efficiency
Summary
For almost two years, Digital fans together with NordDDB have worked on automating thousands of assets that McDonald's Nordics need on a regular basis. My role includes handling Celtra and in a systematic way build templates, toolkits and a design system to make it automated.
Teaming up with the great team at Celtra we have mutually helped all parts involved to get better. True product development on multiple levels.
For McDonald's we have set up guidelines and systemised the way to showcase products, from exact placements to precise animations. All this while A/B testing the creatives that get launched from Celtra.
And the best part, it grows to infinity.
Our setup allow for marketers and non-designers to use our toolkit and exchange the copy and/or product-image and click to get it to all formats necessary. Structured deliveries, correct outputs.
Using priority guides highlighted the importance of preparation, clear communication, and focusing on user needs. This approach fostered collaboration and ensured that all team members and stakeholders were.
Using priority guides highlighted the importance of preparation, clear communication, and focusing on user needs. This approach fostered collaboration and ensured that all team members and stakeholders wereoach fostered collaboration and ensured that all team membepriority guides highlighted the importance of preparation, clear communication, and focusing on user needs. This approach fostered collaboration and ensured that all team members
Using priority guides highlighted the importance of preparation, clear communication, and focusing on user needs. This approach fostered collaboration and ensured that all team members and stakeholders were.
Using priority guides highlighted the importance of preparation, clear communication.
Using priority guides highlighted the importance of preparation, clear communication, and focusing on user needs. This approach fostered collaboration and ensured that all team members and stakeholders wereoach fostered collaboration and ensured that all team membepriority guides highlighted the importance of preparation, clear communication, and focusing on user needs. This approach fostered collaboration and ensured that all team members
Using priority guides highlighted the importance of preparation, clear communication, and focusing on user needs. This approach fostered collaboration and ensured that all team members and stakeholders were.
Creative automation for the first full McDonalds app takeover
