Samsung is one of the largest brands, in the world. However, despite its stature, choosing the right television from Samsung's extensive product range can be a though experience for consumers.

Image carousels, Brand-, Launch- and Product description Pages for the whole TV & Soundbar lineup 2023. This project marked a significant milestone in my career, representing my most substantial project to date.

Every year, Samsung introduces a new lineup of TVs and soundbars, both pushing the boundaries of innovation. However, this year presented a unique opportunity to address one of Samsung's key challenges in selling TVs. Differentiation. The goal was to make each TV in the 2023 lineup distinct and appealing.

Based on our research, statistics and ghost shopping, this year presented us with the opportunity to find new ways to showcase Samsung new TV and Soundbar lineup.

One opportunity area we discovered was that customers looking for new TVs had recognized that reading and learning about brand specific features was confusing for their potential purchase.

Another behaviour found amongst consumers was that a lot of their research when buying TVs happens on third party forums for example Community pages, YouTube and TikTok – That’s where honest recommendations come.

We’ve tried to give easier and earlier information about specific features and unique selling points for every single TV.